Attracting Talent During the Great Resignation with Out of Home
Recruiting is one of the biggest challenges facing businesses today. The Great Resignation of 2021 has not only increased demand and competition for talent, but has also placed significant stress on operations and remaining employees. When looking for solutions to reach potential candidates, Out of Home (OOH) is a great resource for building awareness and driving action for open roles. In fact, the same features that make OOH a powerful medium for advertising products and services, make it just as powerful for recruiting!
In the current talent environment, posting open roles on job boards is just not cutting it. Intense competition has caused fragmentation and dilution across these platforms. Businesses have to do more to target, attract, and engage candidates. As the biggest canvas on city streets that weaves throughout a person’s daily journey, whether on their way to work (while they’re dreaming of a new job) or out running an errand, OOH is a great medium for reaching prospective employees where they are.
Location
Out of Home companies offer advanced targeting tools to connect with the people most receptive to your brand and identify locations that index high for job seekers that do. The powerful context of location, combined with life-sized creative, makes OOH a bold choice for reaching and connecting with talent. Imagine a retail brand advertising job opportunities outside of a competitor’s store, directly reaching retail workers. Or a tech company promoting their industry-leading benefits at the transit stop of another tech company’s headquarters, targeting their engineers and marketers. We know both would stop potential candidates in their tracks!
Reach
Out of Home has maintained its massive audience while traditional local media has fragmented. OOH now stands alone as the best media to reach local audiences at scale. In New York, LinkNYC covers over 3,250 city blocks and intersects the city’s most trafficked streets and avenues. A message on LinkNYC can easily reach over 98.5% of New Yorkers. Expansive OOH networks, especially buses and street furniture, provide similar coverage in cities across the country.
Call to action
OOH is the best traditional form of media for driving consumers to take action online. In fact, according to a Nielsen study, 46% of people ages 18+ have used internet search after seeing OOH media. QR codes, which are experiencing a renaissance since the pandemic, are a great way to drive potential candidates to learn more and apply easily.
By showcasing job openings right where people work and live, companies have an opportunity to stand out and engage potential candidates in creative new ways. It’s going to take new approaches to overcome the challenges of this unprecedented era of resignations and job openings. We think it’s the perfect opportunity to think outside the job board (and think Out of Home)!
