Let’s go there! Where? Anywhere, everywhere.

Intersection Staff
IxN — The Intersection Blog
4 min readJun 22, 2020

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By Esther Raphael, SVP Sales & Product Marketing

The past few months have been challenging for us all. Nearly everyone in the world has spent time in isolation — missing their family, friends, and all the things they took for granted before the pandemic. The words “Go There” took on a new meaning for each of us.

As cities and states begin to reopen, we know people are returning to the places they’ve missed with new appreciation. Our new brand campaign, “Go There” celebrates these moments, made possible by the small businesses and local destinations that make our neighborhood streets come to life and our cities more vibrant. And as people make their way to these places once again, we want to help take brands back to where the culture and communities are reawakening.

There’s a seemingly endless list of every place we’ve vowed not to take for granted again. Places that were routine, and now seem like luxury — a fresh cut at the hair salon, a delicious meal at a neighborhood restaurant, or the promise of adventure on an airplane.

Our marketing team recently shared the excitement of the first places they’ve visited as restrictions begin to lift around the country.

Alissa Giusti, San Francisco

“We went out to dinner at an Italian restaurant in our neighborhood that just reopened for outdoor dining. It was an amazing feeling to not have to do the dishes!!!”

Joseph Edwards, Minneapolis

“Ventured to the home improvement store to get trellises for the cucumber plants in our garden and sand for our daughter’s sandbox.”

man holding child, both wearing masks and sunglasses

Brittany Solomon, New Jersey

“Just got the news day care centers in New Jersey are open and one of us doesn’t seem to be excited.”

woman holding two children for a selfie

Josh Hallquist, Los Angeles

“The LASIK eye surgeon.”

man wearing mask holding peace sign at eye doctor’s office

Stacey Levine, New York

“As soon as the dealerships opened, my husband and I purchased our first car in 13 years… and then headed straight to the beach!”

Lauren Gardner, Chicago

“A cool June night on the patio of our favorite Cuban restaurant in Chicago was the perfect way to return to the restaurant scene. Live Cuban music and the best ceviche in the city!”

Esther Raphael, New York

“I headed straight to the hair salon. Never had I imagined missing the smell of hair color and the sound of blow dryers as much. It put a smile on my face that lasted for days.”

woman wearing mask taking a selfie at a hair salon

These are the feelings of excitement that inspired us to launch our first-ever creative campaign, “Go There.” We invite you to participate in the launch of this campaign by sharing milestone moments, of places you are excited to return to, and the places you’re going to in real time. Tag your special place in your photos, use the hashtag #GoThere (and make sure to tag us too @Intersection_co).

We can’t wait to share these moments with you. Be sure to check out our Instagram page as we share more #GoThere moments from Intersection and our extended community of clients and partners across the country.

Rejoice in the everyday.

Take in your surroundings.

Explore the world.

Go There!

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