Reach Eco-Conscious Consumers in Portland with TriMet Media
Consumers are becoming increasingly conscious about the environment. As sensitivity to environmental issues continue to influence purchase decisions, a brand’s position on sustainability is more important than ever. In fact, consumers are seeking out and championing brands that commit to sustainability and show it. According to a 2021 Forrester report, 68% of highly-empowered consumers plan to step up their efforts to identify brands that reduce environmental impact. And a 2020 survey from IBM and NRF found that globally, nearly 80% of consumers say they value sustainability; and over 70% of these respondents would pay, 35% more for eco-friendly brands.
By advertising on environmentally-friendly public transit vehicles, brands can enjoy a big boost of goodwill and bask in its halo effect. Public transit saves 4.16B gallons of gas every year compared to driving. This helps save our air from CO2 emissions, amongst other harmful pollutants. In fact, Intersection’s transit partners and their buses alone prevented 1.2B pounds of CO2 from entering our environment in 2019.
Portland is well known for its culture of environmentalism and informed, green consumers who are discernable with their dollars. The city ranks ninth in the U.S. for greenest cities and it’s also home to numerous sustainable transportation options, including our partner TriMet. As the Portland metro area’s transit authority, TriMet serves a region of more than 1.8 million people.
TriMet media opportunities include vehicle exteriors and interiors, bus shelters, benches, murals, elevator wraps, and other ad formats across more-than 700 buses, 145 light rail vehicles, 296 paratransit vehicles, 553 benches, 118 ad shelters, and 94 stations. TriMet’s electric bus fleet and facilities are 100% powered by renewable electricity as of June 2021. This reduces carbon emissions by 25%, with all electricity now coming from the sun or wind.
Using audience targeting capabilities, brands can identify the exact areas and routes where Portland’s many eco-conscious consumers will see their advertisement. They can also measure the effectiveness of their bus ads in the same way they measure their digital campaigns. Through our Bus Campaign Measurement, metrics will show how campaigns delivered results based on the routes taken by the buses, how many miles were driven and which parts of the city received the most campaign traffic. By tapping into the on-board GPS locator device in modern buses, we can connect real-time bus location data to device-level behavioral insights and report on aggregate demographic information and secondary behaviors.
Growing concern about the environment is rapidly filtering into consumer buying decisions. Choosing the right media channels will be a key component to a brand getting it right. Advertising on public transit media, especially in eco-conscious cities like Portland, helps convey a tangible commitment to reducing a company’s environmental footprint.
