LA Metro Transit Media Reaches Audiences Who Are Back on the Go

Intersection Staff
IxN — The Intersection Blog
3 min readMay 4, 2021

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Paramount+ campaign on LA Metro

Los Angeles, the U.S.’s most populous county, is nearing its final re-opening phase. With over 50% of the population having received at least one vaccine dose and cases plummeting, the region has proceeded with re-openings across sectors, including indoor and outdoor dining, retail, museums, gyms, and recreation such as theme parks and baseball stadiums. Over the last few weeks, the area’s mobility has been surging in the wave of phased re-openings, with driving at nearly 90% of pre-COVID levels and walking up +19%. As the economy approaches a full reopen and more and more people continue to flock outdoors to resume their favorite activities in the Spring and Summer sunshine, LA Metro transit advertising reaches them across their journey.

LA Metro transit advertising doesn’t just reach transit riders. With above ground rails and stations, its trains, platform media, and wallscapes reach millions of pedestrians, drivers, and riders and covers more ground than a billboard campaign. The Westside’s Expo line, for instance, reaches I-10 and 405 drivers who come from all over Los Angeles, with major interstate traffic exposure as well as a strong concentration from luxe Westside neighborhoods.

Expo Line audience pathway exposure (Source: UberMedia, Feb 2021)

The Gold Line stretches from Downtown LA through the eastern sections of the region, including Highland Park, Pasadena, along I-210 with interstate visibility, and into suburbs like Duarte and Asuza. Its audiences come from nearly every urban center in Central Los Angeles, from Downtown LA to Downtown Long Beach. As you can see from the Index chart below, audience visitations along the Gold Line are close to its pre-pandemic peak (100 on the index).

Visitation Index on Gold Line (Source: UberMedia, April 2021)

The Los Angeles metro area is gearing up for a truly busy and exciting Spring for residents and visitors. These are just a few of the major events happening over the next two months —

  • Dodgers fans can now attend baseball games.
  • Universal Studios Hollywood is open, alongside new rides under construction during lockdowns.
  • Disneyland is open, alongside California Adventure Park, one of the biggest tourist attractions in the country.
  • Los Angeles Pride festivities are planned for early June as scheduled, with festival sites and activities.
  • The LA Lakers and LA Clippers anticipate the return of live fan games for the playoffs beginning in late May at the Staples Center.
  • Zoos, Museums, and Movie Theaters are all open.

With more appreciation and excitement for the world outside their homes, people will be paying more attention to their surroundings. Advertising on LA Metro transit will enable brands to reach this LA audience right at the intersection of these new adventures and the daily journeys they missed.

Interested in LA Metro transit advertising? Let’s talk about it.

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